59: Google Shopping for Local & Mobile with Michael Stricker

Internationally-known speaker and marketer, Michael Stricker, joins us for a special episode of The Llama Commerce Show. As the former Head of U.S. Marketing for SEMrush.com, he brings a wealth of knowledge to the table when it comes to search engine marketing and Google Shopping. Listeners may access a FREE 2-Week Trial SEMrush Business Plan, so they can see competitive PLA data for themselves. Users have until Friday, Mar 11 to activate it. No credit card required. http://bit.ly/GOOGLESHP Brett Curry: Well, hello and welcome to another edition of The Llama Commerce Show, where we exist to demystify eCommerce into actionable bites. Today we're talking about one of my absolutely favorite topics. We're looking at it from a unique angle, though, which is going to be a ton of fun. We're talking about Google Shopping for local and mobile, plus some other fun Google tidbits and some highlights. We're going to talk keywords, and we're going to get a little bit nerdy as well, which is going to be awesome. I'm so excited to have my guest with me here today. It's a man that many of you know and man of you respect and you're going to say, "Wow, how did this guy get on The Llama Commerce Show?"   I am pleased to welcome today Mister Michael Stricker. He is internationally known. He is a speaker. He built a content marketing machine for SEMrush. He has been featured and spoken at big events like BrightonSEO, Pubcon, ad:tech, [Clicksy Live 00:01:00], eTail, Hero Conference, SMX East. He's been on LinkedIn podcasts. The guy makes the rounds. Everyone in eCommerce knows him, everyone in search marketing knows him. What's so cool about Michael is he understands business and he understands data. He also, like myself, is a search marketing nerd. He