Episode 65: Facebook Advertising for eCommerce – Keys to 8,000% Returns

Facebook has evolved tremendously over the last few years and is now a viable ad platform for many online merchants. What used to often be described as a channel that is “hard to track,” “fuzzy,” “used for customer engagement only,” is now consistently driving measurable sales when used properly. William Harris, founder of Elumnyt, a Growth & Marketing Agency, joins the show to share his insights. William was an early adopter of Facebook ads. Early in his career he caught the attention of Facebook because he was spending so much on Facebook ads. They then reached out to him to write a case study on the success of the campaigns. In this episode we cover the ins and outs of success with Facebook ads, including: 1. What’s the key to getting 8,000% returns – and is that level of success even possible for eCommerce stores? 2. Where should a merchant start with Facebook ads? 3. What ad formats and structure are often best for driving eCommerce sales? 4. What are the most common mistakes eCommerce merchants make with Facebook ads? 5. How can you sell bidets using Facebook ads (not sure how we ended up here, but we did)? plus more As always, let us know what you think of this episode and leave us a review on iTunes. Stay Classy! Brett Curry: [00:00:30] Hello. Welcome to another edition of the Llama Commerce Show. I am your host Brett Curry, lead strategist at Classy Llama. As always we exist to demystify eCommerce into actionable bytes. I am super excited about the show topic, today. As you all know I am a marketing guy at heart. I specialize in search marketing, that’s my passion, but I love any and all marketing that works, and drives customers and sales. Today, we’re talking

64: Fighting Fraud & Reducing Chargebacks with Monica Eaton-Cardone of Chargebacks911

Monica Eaton-Cardone of Chargebacks911 joins Brett Curry of Classy Llama in the newest episode of LCS, “Fighting Fraud & Reducing Chargebacks.” In this episode we demystify chargebacks and answer burning questions like: 1. How has the fraud landscape changed in recent years? 2. How do complex technologies like frictionless payments and automated decisioning create opportunities for fraud? 3. What are some practical ways that merchants can reduce actual fraud? 4. What are some practical ways merchants can reduce friendly fraud? 5. What are some of the obstacles around chargebacks that make them so difficult to fight? 6. When should you dispute a chargeback?