35: Brand Building in B2B ft. Daniel Nettleton of Espresso Parts

Today, many B2B companies are bringing the brand-building principles typically seen in the B2C space to their businesses to build loyal customers. In the world of specialty coffee, none do this better than Espresso Parts. Daniel Nettleton, Espresso Parts eCommerce Manager, joins us to discuss new B2B trends and how companies can build their brands in 2015.

28: Grow Your Google Shopping Campaigns w/ Sales & Orders

Google is replacing Product Listing Ads with Google Shopping ads.  Are you ready for the transition?  Do you know how to take advantage of the improvements and changes in the new platform?  Listen in as Kurt and Brett interview Bryan Natter from Sales & Orders.  They’ll cover mistakes to avoid with Google shopping and important steps to ensure lower CPCs, and higher conversions.